I’m Louisa.
I help Shopify brands turn Klaviyo into a high-performing revenue channel.
I’ve worked in digital marketing since 2018, specialising in building and scaling email systems that drive consistent revenue through flows, campaigns, and conversion-focused strategy.
What I do
I design and implement Klaviyo email systems for Shopify brands, focused on:
Increasing email-attributed revenue.
Improving retention and repeat purchases.
Turning inactive lists into active revenue channels.
This includes:
Flow strategy and build (welcome, abandoned cart, post-purchase, winback).
Campaign strategy and execution.
Segmentation and personalisation.
Conversion-focused email copywriting.
Results I’ve delivered
£4.5M in email revenue generated in 5 months.
+144% increase in email revenue (YoY).
53,000 daily active users driven from email.
+205% growth in SMS subscribers.
Built for Shopify brands across retail, fashion, and lifestyle sectors.
My approach
I focus on building loyalty with your existing customer base, growing your audience of potential shoppers, and maximising conversion rate across flows and campaigns by A/B testing what works for you and your brand.
Every system I build is designed to turn email into a predictable revenue channel, not just a generic marketing tool.
Who I work with
Typically Shopify brands that:
Are already generating some sales.
Want to improve retention and customer lifetime value.
Are underutilising their email channels.
Pricing
£50 per hour depending on scope.
All work is scoped in advance so expectations are clear on both sides.
I take on a limited number of freelance projects alongside full-time work, so availability is flexible and reviewed on a case-by-case basis.
Reviews
We have worked with Louisa for many years across a wide range of e-commerce and marketing projects, and she has consistently been an incredibly talented, reliable, and valued partner to work with.
Louisa has a brilliant way with words and an exceptional ability to understand a brief quickly and translate it into thoughtful, high performing copy. She works at pace, is proactive and dependable, and always delivers to a very high standard.
Over the years, Louisa has supported us across many areas of the marketing and e-commerce funnel, including email marketing, paid advertising, organic social, product descriptions, brand storytelling, press releases, and wider campaign copywriting. Her work has helped bring greater consistency and structure to our marketing efforts, while also strengthening the performance and quality of our customer communications across channels.
Beyond her talent as a writer, Louisa is also simply very easy to work with. She is collaborative, adaptable, and always approaches projects with professionalism and care. I would highly recommend her.
-Whitney, Head of eCommerce - La Coqueta